Conversion Rate Optimisation (CRO) Manager
Point Hacks Australia Pty Ltd
Marketing & Communications / Management
Posted 31/03/2025
Closed 30/04/2025
Elsternwick, 3185, Melbourne, Victoria
Full time
Conversation Rate Optimisation (CRO) Manager position in Melbourne, VIC, where you would be contributing to managing the development, execution, and evaluation of the marketing strategy, user journey, managing the UI/UX development and improvement as one of the business owners of the UI/UX process, as well as ensure the digital experiences continually evolve to meet user needs.
Benefits
Competitive salary.
Performance-based incentives.
Task & Responsibilities
- Oversee the optimisation of user experience (UX) and user interface (UI) to drive business growth.
- Identify opportunities for conversion improvements and create strategies to enhance performance, direct the team members in implementing those initiatives.
- Review the performance of conversion improvement strategies and make the required changes to the strategies accordingly.
- Manage the A/B and multivariate testing process, heatmap analysis, and user behaviour studies to optimise conversion points.
- Collaborate with content teams to refine messaging and copy, improving engagement and conversions.
- Generate and review the regular reports on conversion metrics, test results, and their impact on revenue.
- Stay ahead of industry trends, competitive strategies, and new tools and technologies to keep the platform at the forefront of the market.
Qualification & Experience
- Bachelor Degree or higher in a related field.
- At least 3 years of full-time experience in a role involving CRO Management, Digital Optimisation, or a similar role, with at least 1 year in a leadership role in the same areas.
- Strong proficiency with analytics tools (GA4 is a must) and testing platforms.
- Experience with heatmapping and session recording tools.
- Solid understanding of SEO principles and their impact on conversion.
- Knowledge of UX/UI best practices
- Experience in financial services or affiliate marketing is a plus
- Strong team management, project management and stakeholder communication skills
Point Hacks Australia Pty Ltd
An Australian start-up success story we're quietly proud of.
From an online blog to a market-leading platform providing frequent flyer guides, tips and tricks, it’s been one hell of a ride - and we’re loving every minute. Since 2011, our point hacking tips have helped millions of Australian readers experience the thrill of flying up the pointy end for less. So much so we're now the trusted advisor when it comes to loyalty points, premium travel and points earning credit cards.
Our mission is simple: To inspire, motivate and educate Australian travellers to dream bigger and reimagine what’s possible on points.No matter where you're at on your points journey - whether you're an eager beginner or an avid point hacker, we're here to help.Our culture is driven by our people, our values, and our commitment to helping ouraudience have memorable travel experiences. We're passionate about customer experience, and we strive to embody our customer at every stage of their journey.
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